Umberley Privacy Policy

Effective date: 19 October 2026 · Published by morquindel

This policy explains what Umberley collects, how it is used, and who it is shared with. It applies to the Android app published on Google Play.

Summary

Umberley uses Google Firebase for anonymous analytics and push notifications. It opens its web page at https://morquindel.world/about/umberley in your device browser so you can read the app description and reach Google Play. It has no sign-in, no accounts, no in-app purchases and no advertising shown inside the app.

Information we collect

Firebase Analytics (Google): an app-instance ID generated at first launch, your Android Advertising ID (AD_ID) if you have not opted out of ad personalisation, approximate country, device model, Android version, app version, and standard event logs (first_open, app_open, engagement time, screen views). This is used to count installs, measure retention and understand how the app is used.
Install attribution: when Google Play delivers the install, we receive the Play Install Referrer so Firebase can attribute the install to the campaign that brought you (for example a Google Ads campaign or a UTM-tagged link).
Firebase Cloud Messaging (Google): a Firebase Messaging registration token that lets us send you push notifications. If you deny the notification permission or disable notifications in system settings, this token is still generated by the SDK but no notifications are shown.
Crash and diagnostic data: if the app crashes, Firebase may collect an anonymised stack trace, device model and Android version to help us fix the problem.

We do not ask for your name, email address, phone number, contacts, photos, precise location, microphone, camera or health data. We do not sign you in and we do not create an account for you.

Permissions

INTERNET and ACCESS_NETWORK_STATE — load the web page, send analytics and receive push notifications.
POST_NOTIFICATIONS — show push notifications you have agreed to receive. You can revoke this at any time in Android settings.
com.google.android.gms.permission.AD_ID — read your Android Advertising ID for Firebase Analytics attribution. You can reset or opt out in Android settings → Privacy → Ads.
RECEIVE_BOOT_COMPLETED, WAKE_LOCK, Google Play Services messaging and install-referrer permissions — declared by the Firebase SDK so push notifications arrive reliably.

Who the data is shared with

The data above is sent to Google (Firebase and Google Play Services) and stored on Google's infrastructure. It is processed under Google's Firebase Privacy and Security policy and Google's Privacy Policy. We do not sell your data, and we do not share it with any other third party.

Data retention

Firebase Analytics data is retained for the default retention window set in the Firebase project (currently 2 months for user-level data and 14 months for event-level data). The push notification token is kept while the app is installed and is deleted when you uninstall or clear the app's data.

Your choices

Turn off ad personalisation and reset or delete your Advertising ID: Android settings → Privacy → Ads.
Stop push notifications from this app: Android settings → Apps → Umberley → Notifications.
Delete all data we have about this install: uninstall the app, or clear its storage in Android settings. The Firebase install ID is reset the next time the app is launched.
In the EEA, UK and California you may request access to, correction of, or deletion of personal data linked to your Firebase app-instance ID by emailing us at support@morquindel.world.

Children

Umberley is not directed to children under 13 and we do not knowingly collect personal information from children. If you believe a child has used the app, contact us and we will delete anything linked to that install.

Changes

If this policy changes, the updated version will be published at this address with a new effective date. Material changes will also be announced in the app's release notes on Google Play.

Contact

Questions about this policy, data requests, or complaints: support@morquindel.world.